Design of New Brand Identity, Pre-Launch & Launch Campaign Ads

On behalf of KONTRA Channel, we undertook the renewal of its Brand Identity by creating its new logo, new tagline, as well as its pre-launch and launch campaign advertisment. The main focus and concept on which the design and the new tagline “Live. Subversive. Incompatible” were based, were the distinctive  features of the KONTRA, which differentiate it from the competition. KONTRA’s new logo depicts: the live news program it offers on a daily basis, the medium’s dynamic character, the new contemporary studios, as well as the HD quality image that the channel offers through its new technological equipment.

The communication of the new brand identity included -as a prelaunch teaser ad- a powerful and modern advertisement, depicting an Instagram post concerning the renewal of KONTRA with hash tags presenting the new tagline. The launch campaign included a series of ads presenting the channel’s journalists and the live news programms. The campaigns were published on a series of the top Greek newspapers such as Real News, Parapolitika etc.

KONTRA is the only Greek TV station with live news program, daily from 19:00 to 02:00, and is ranked the No1 TV channel broadcasting in a regional range. An experienced team of reporters such as Emilios Liatsos, Yiorgos Meligonis, Takis Spiliopoulos, Panos Panagiotopoulos, Makis Kouris, Stella Gkantona and others, sets high standards with subversive and incompatible daily shows.


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